Abu Dhabi Campus
Mohammed Nuseir, A Professor in Marketing with a cross-cultural background, he joints Al ain University 2017 in the college of business. he possesses academic and training experience at multinational academic institutes and corporations. He holds academic degrees from the USA and Canadian Universities, along with experience in teaching UG and graduate courses in the field of marketing and Business. He has been supervising Master and Ph.D. students. Moreover, His work has been extended to research papers, where he published many papers in collaboration with some fellows in peer-reviewed international business journals, with a focus on topics that aim at leveraging technology in business development in the ME region.
E-Marketing and Social Media, Entrepreneurship Marketing, SME’s, Customer services.
Nuseir, M.T., Aljumah, A.I., El-Refae, G.A. 2022 . Digital marketing and public relations: A way to promote public relations value
International Journal of Data and Network Science, 6(4), pp. 1331-1340
Nuseir, M.T., Elrefae, G. 2022. The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry
International Journal of Data and Network Science, 6(3), pp. 885-894
Nuseir, M.T., Elrefae, G. 2022. The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing
International Journal of Data and Network Science, 6(3), pp. 875-884
Marketing Management, Marketing Strategy, E-Marketing and Services Marketing.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.
This person’s work contributes towards the following SDG(s):
Published in: International Journal of Business Excellence
Nov 08, 2019
Marketing and accounting functions are carried out by two different departments of an organisation. These two departments should complement each other practically and perceptually, but in fact, this rarely appears to be the case. The functions carried out by the marketing and accounting departments tend to be very different, and there has been little attempt to link them. This literature review examines the respective functions of the two departments and links them through the prism of the stakeholders, as the opinions of stakeholders are vital to the success of any organisation. The need to pass information to the stakeholders, and the way information among stakeholders is shared, can be a starting point to understanding the link between these departments. This study has identified the importance of eliminating the tiered perception of departments in an organisation by evaluating the functional relationships among them. It is crucial to understand that marketing and accounting functions 'meet' in a common place at the operational level.
Published in: Journal of Islamic Marketing
Sep 10, 2019
Purpose The purpose of this paper is to contribute to the marketing literature regarding Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of electronic word of mouth (e-WOM) on brand image and on the online purchase intentions of consumers. Design/methodology/approach Using a descriptive research approach, this study used quantitative data to assess how the online purchase intentions of consumers in the UAE are influenced by e-WOM and brand image. Findings E-WOM has a significant impact on online purchase intentions and brand image among consumers. Brand image significantly influences the online purchase intentions of consumers. Research limitations/implications The conclusions may not be generalizable because not all areas of the UAE were represented in this study. In future studies, a larger and more inclusive sample would help to overcome this …
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