An examination of consumers’ adoption of internet of things (IoT) in Indian banks

سبتمبر 01, 2020

Almugari Bajaj Tabash Khan Ali

The purpose of this study is to find out the impact of awareness, privacy & safety, cost, convenience, social influence, and habits on the adoption of IoT in Indian banks. The sample size of 467 Indian customers has been taken for the study. The Confirmatory Factor Analysis (CFA) is applied for testing the reliability and validity as well as the suitability of the questionnaire for the research. Moreover, the Structural Equation Modeling (SEM) model is used for testing the hypotheses of the stu...

Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

أغسطس 20, 2020

Dr. Mohammed Nuseir

The hotel industry has grown rapidly in recent years, becoming the most competitive environment. As a result, industry players strive to outsmart competitors by creating brand equity to enhance brand loyalty; however, the impact of brand equity and demographic characteristics on brand loyalty is sketchy. In this study, we assess this impact in United Arab Emirates’ hotel industry by using customer experience as the mediating role. We selected a total of 694 participants at three 3-star hotels a...

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أغسطس 17, 2020

Tamara Mohammad Tamer K. Darwish Satwinder Singh Osama Khassawneh

Existence of fractional order semianalytical results for enzyme kinetics model

أغسطس 11, 2020