Article
Establishing the link between marketing and accounting functions: a review
نوفمبر 08, 2019
Marketing and accounting functions are carried out by two different departments of an organisation. These two departments should complement each other practically and perceptually, but in fact, this rarely appears to be the case. The functions carried out by the marketing and accounting departments tend to be very different, and there has been little attempt to link them. This literature review examines the respective functions of the two departments and links them through the prism of the stak...
Displaying 721-724 of 749 result(s).