The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing
Published in: International Journal of Data and Network Science
Aug 01, 2022
The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study incorporated the facilitating conditions, customer experience and brand loyalty that influence the utilization of social media marketing that further develop the consumer-based brand equity. The restaurants are an important element of the hospitality sector in UAE and important due...
Optimum Design Configuration of Dapped-End Beam Under Dynamic Loading Using TOPSIS Method
Published in: 8th World Congress on Mechanical, Chemical, and Material Engineering
Jul 19, 2022
Teachers' Perceptions of Code-Switching Functions and Effects in English as a Foreign Language Classrooms
Published in: European Journal of Educational Research
Jul 15, 2022
The purpose of this study was to look into teachers' perceptions of code-switching functions and effects in English as a foreign language classroom. In the study, a descriptive survey design and an interview were used to investigate the functions and effects of code-switching in English as a foreign language (EFL) classroom. 46 people responded to the survey questionnaire about code-switching functions and their impact in the classroom. Seven teachers participated in the group interview. The in...
Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry
Published in: Uncertain Supply Chain Management
Jul 15, 2022
The hotel industry has grown rapidly in recent years, becoming the most competitive environment. As a result, industry players strive to outsmart competitors by creating brand equity to enhance brand loyalty; however, the impact of brand equity and demographic characteristics on brand loyalty is sketchy. In this study, we assess this impact in United Arab Emirates’ hotel industry by using customer experience as the mediating role. We selected a total of 694 participants at three 3-star hotels a...
Novel partial overlapped gaussian pulse multi-access system aided by data analysis
Published in: Computers and Electrical Engineering
Jul 01, 2022
Orthogonal frequency-division multi-access (OFDMA) systems have limited flexibility to improve efficiency due to their dependency on subcarrier orthogonality. As a result of this restriction, attention has shifted to a new multi-access communication method. The popularity of non-orthogonal multi-access (NOMA) systems is growing. Because the NOMA systems may broadcast and receive signals at various power levels, more complicated reception devices are required. Partially overlapped subcarriers or...
The effect of digital marketing capabilities on business performance enhancement: Mediating the role of customer relationship management (CRM)
Published in: International Journal of Data and Network Science
Jul 01, 2022
The advent of digital marketing has replaced traditional marketing and shed a great impact on the global economic paradigm. Digital market helps to flourish the service sector by offering the customers desired products. Therefore, the aim of this study is to examine the impact of digital marketing capabilities on business performance enhancement in the United Arab Emirate (UAE) insurance sector. This study used the cross-sectional survey questionnaire method for data collection. This study empi...