Ahmad AlJumah, Ph.D

Assistant Professor

Abu Dhabi Campus

+971 2 6133593

ahmad.aljumah@aau.ac.ae

Biography

Ahmad Aljumah, An Assistant Professor in Marketing & Digital Marketing, I joint Al Ain University 2021 in the college of Communication & Media. I possesses academic and training experience at multinational academic institutes and corporations. I hold academic degrees from the Malaysian public Universities, along with experience in teaching courses in the field of marketing and Business. Moreover, my work has been extended to research papers, where I published many papers in Scopus & ISI journals collaboration with some fellows in international journals, with a focus on topics that aim at leveraging technology in business and communication development in the Asia and Middle East region.

Education

Universiti Malaysia Perlis(UniMAP)

University Utara Malaysia (UUM)

Research Interests

Marketing, Digital Marketing, Public Relation, Entrepreneurship Marketing, Management, SME’s, Customer services

Selected Publications

Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness

Aljumah, A.I., Nuseir, M.T., El Refae, G.A.
International Journal of Data and Network Sciencethis link is disabled, 2023, 7(1), pp. 467–476
 

Achieving sustainable development goals through a sharing economy: Empirical evidence from developing economies

Tu, Y.-T., Aljumah, A.I., Van Nguyen, S., ...Tai, T.D., Qiu, R.
Journal of Innovation and Knowledgethis link is disabled, 2023, 8(1), 100299
 

The effects of employee commitment and environment uncertainty on product quality: The mediating role of supply chain integration

Aljumah, A.I., Shahroor, H., Nuseir, M.T., El Refae, G.A.
Uncertain Supply Chain Managementthis link is disabled, 2022, 10(4), pp. 1379–13
 

Exploring nexus among big data analytic capability and organizational performance through mediation of supply chain agility

Aljumah, A.I.
Uncertain Supply Chain Managementthis link is disabled, 2022, 10(3), pp. 999–1008
 

Assessing mechanism of financial institutions’ role in managing environmental vulnerabilities

Awawdeh, A.E., Shahroor, H.G.N., Alajlani, S., Nuseir, M.T., Aljumah, A.I.
Environmental Science and Pollution Researchthis link is disabled, 2022, 29(56), pp. 84773–84786
 

Ahmad Aljumah, Mohammed T. Nuseir, Alam, M.M (2021). The Big Data Analytics Capabilities and the Organizational Performance: Does the Ambidexterity and Business Value of Big Data Analytics Matter. Business Process Management Journal (SCOPUS Q1 (Impact Factor 2.12), ABDC Rank-B, ABS-1) Emerald

 

 Ahmad Aljumah, Mohammed T. Nuseir, Alam, M.M (2021). The Impact of Traditional Marketing Analytics and Big Data Analytics on the Success of New Product: The Mediating Role of Big Data System Quality. Business Process Management Journal (SCOPUS Q1 (Impact Factor 2.12), ABDC & ERA Rank-B, ABS-1) Emerald

 

Alshawabkeh, A., Nuseir, M.T., Aljumah, A. Impacts of social media on the buying intention of the consumers in Edinburgh, UK . International Journal of Procurement Management, 2021, 14(4), pp. 470–486 (Scopus Q2)

 

 Awawdeh, A.E., Ananzeh, M., El-khateeb, A.I. and Aljumah, A. (2021), "Role of green financing and corporate social responsibility (CSR) in technological innovation and corporate environmental performance: a COVID-19 perspective", China Finance Review International, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CFRI-03-2021-0048. (SCOPUS Q2, ABDC) Emerald

 

 The Impact of Social Media Marketing Communications on Consumer Response During the COVID-19: Does the Brand Equity of a University Matter?Aljumah, A., Nuseir, M.T., Alshurideh, M.T.Studies in Systems, Decision and Control, 2021, 334, pp. 367–384 (Scopus )

 

How the Business Intelligence in the New Startup Performance in UAE During COVID-19: The Mediating Role of Innovativeness
Nuseir, M.T., Aljumah, A., Alshurideh, M.T. Studies in Systems, Decision and Control, 2021, 334, pp. 63–79 (Scopus)

 

The e-Learning of Students and University’s Brand Image (Post COVID-19): How Successfully Al-Ain University Have Embraced the Paradigm Shift in Digital Learning Nuseir, M.T., El-Refae, G.A., Aljumah, A. Studies in Systems, Decision and Control, 2021, 334, pp. 171–187 (Scopus )

 

 Ahmad Aljumah, Mohammed T. Nuseir, & Aminul Islam (2020). “Impacts of Service Quality, Satisfaction and Trust on the Loyalty of Foreign Patients in Malaysian Medical Tourism”. International Journal of Innovation, creativity, and change. Volume 11, Issue 2, 2020.(Scopus )

 

 Mohammed T. Nuseir & Ahmad Aljumah (2020). “Digital Marketing Adoption Influenced by Relative Advantage and Competitive Industry with Moderating Role of Agile Marketing in UAE Tourism Industry” International Journal of Innovation, creativity and change. . Volume 11, Issue 2.(Scopus )


 Mohammed T. Nuseir, & Ahmad Aljumah (2020). “The Role of Digital Marketing in Business Performance with Moderating Effect of Environment Factors among SMEs of UAE” International Journal of Innovation, creativity, and change. Volume 11, Issue 3(Scopus )

Conferences

This Certificate is presented to  Ahmad Ibrahim Aljumah, Mohammed. T. Nuseir and Ghaleb A. El Refae

For presenting their work titled Impact of Big Data Analytics, Knowledge Management, and Capabilities on the Firms’ Ability and Performance

At the 9th International Conference on Social Networks Analysis, Management and Security (SNAMS 2022) Milan, Italy. 29th Nov – 1st Dec 2022.

 

This Certificate is presented to Ahmad Ibrahim Aljumah, Mohammed. T. Nuseir and Ghaleb A. El Refae

For presenting their work titled  Internet of Things (IoT): A way to expedite Production and Service Performance; An Empirical Evidence from Textile Industry of United Arab Emirates (UAE).At the 9th International Conference on Internet of Things, Systems, Management and Security (IOTSMS 2022) Milan, Italy. 29th Nov – 1st Dec 2022.

 

Aljumah, A, I, Islam, A, Idris, M, N, (2017). Determinants of foreign patient’s loyalty of medical tourism in Malaysia: trust and perceived value as moderators. ASIA International Multidisciplinary Conference (AIMC-2017) Johor Bahru Malaysia.

 

Aljumah, A, I, Islam, A, Idris, M, N, (2014). The Impact of CRM (Customer Orientation and Technology based CRM) Implementations on call center Employees job performance: Evidence from Malaysia call centers. International postgraduate conference and management (IPCEM). University Malaysia perils (UniMAP)

Professional Experience

Assistant Professor in Al Ain University– Abu Dhabi Campus 2021 – to present.

Assistant Professor in Emirates College of Technology 2019 – 2021.

Assistant Professor in Institute of Management Technology, 2019 – 2021. (Part Time)

Graduate Research Assistant. Universiti Malaysia Perlis (UniMAP) 2012 – 2017.

Teaching Courses

  • Online Public Relation 
  • Principle of Marketing
  • Digital Marketing
  • Marketing Management
  • Service Marketing
  • E- Business
  • Public Relation
  • Principle of Management
  • Strategic Management
  • Quality Management
  • Organization Behavior
  • Change Management
  • International Business
  • Business Organization and Management
  • Fundamental of Innovation and Entrepreneurship
  • Entrepreneurship and Small Business Management
  • Business Research Methodology
  • International Public Relation 
  • Integrated Marketing Communication 

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all.

This person’s work contributes towards the following SDG(s):